AI Insights · Timothy · January 2024
Top 5 Social Apps in Guatemala for Q4 2023
Explore the performance of the top 5 social apps in Guatemala during Q4 2023, focusing on downloads, revenue, and active users.
During the fourth quarter of 2023, the top social apps in Guatemala showed varied performance in terms of downloads, revenue, and active users. Here’s a breakdown of how each app fared:
TikTok TikTok saw a fluctuating trend in weekly downloads, starting at around 87K in late September and peaking at approximately 97K in the first week of October. By the end of December, downloads stabilized at about 76K. Revenue for TikTok remained relatively strong, generally ranging between $10K and $15K, with a notable peak of $15.7K in early November. Active users hovered around the 2.3M mark, with a slight increase towards the end of the quarter, reaching approximately 2.4M in the last week of December.
Facebook Lite Facebook Lite maintained a steady download rate, averaging around 60K weekly downloads. The highest download count was about 65K in the final week of December. Revenue showed minor fluctuations, mostly staying between $1.1K and $1.4K. The active user base for Facebook Lite was robust, with numbers consistently around 7.7M, peaking at roughly 7.8M by the end of the quarter.
Instagram Instagram experienced a consistent download trend, with weekly downloads ranging from 37K to 45K, peaking at 45K in the last week of December. Revenue for Instagram varied, with a high of $2.8K in early November and a low of $1.7K in late November. Active users remained stable, averaging around 2.9M throughout the quarter.
Likee - Short Video Community Likee saw a gradual increase in downloads, starting at 13K in late September and reaching approximately 17K by the end of December. Revenue for Likee was modest, fluctuating between $32 and $71, with no significant spikes. The active user count showed a steady rise, peaking at around 258K in the final week of December.
Threads Threads had a notable increase in weekly downloads, starting at 9.8K in late September and surging to about 19.2K by the end of December. Active users also showed a rising trend, beginning at 115K and reaching approximately 152K in the final week of the quarter.
These insights have been derived from Sensor Tower data, providing a clear picture of the social app landscape in Guatemala for Q4 2023. For more detailed analytics and trends, visit Sensor Tower.
